Introduction
The global economic downturn has impacted BRIC consumers differently than elsewhere, and must be acknowledged to effectively meet consumers’ financial needs.
Scope
*Detailed analysis documenting BRIC consumers’ ‘recessionary mindset’ and how this influences perceptions about current and future prospects
*Insights highlight how the economic downturn has affected emotional wellbeing and financial security in the BRIC bloc compared to [...]
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The Global Economic Crisis: The Impact On Bric Consumer Attitudes Towards Financial Services
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